Sony Ericsson Hires Nokia Exec to Head its Operations

 Sony Ericsson today announced that Tommi Laine-
Ylijoki has joined the company as Corporate Vice President and Head of
Operations, reporting to President and CEO Bert Nordberg.   Tommi Laine-Ylijoki
joins Sony Ericsson from Nokia Oyj where he was Vice President, Materials
Management.

Tommi Laine-Ylijoki has more than 17 years of experience working at Nokia in
Finland. Over the years he has worked in the areas of research in
microelectronics, operations capacity management, direct sourcing and supply
chain. In his last position at Nokia, as Vice President, Materials Management,
he was responsible for all operational inbound supply-related activities for the
company, working in both the Operations and Sourcing organisations.

Commenting on today's announcement, Bert Nordberg, President and CEO, Sony
Ericsson said, "Tommi Laine-Ylijoki's track record in the area of operations and
supply chain management in our industry is second to none, and he joins Sony
Ericsson at a very important time. As we shift more and more of our product
portfolio to Xperia smartphones based on the Android platform, we continue to
look for ways to achieve a cost efficient operational framework on which to
build future growth."

Tommi Laine-Ylijoki said, "I am thrilled to have joined Sony Ericsson during
this exciting time for both the company and our industry. I very much look
forward to applying the experience I have gained over the past several years,
and working with my new colleagues to realise our strategic ambitions and fuel
the company's next phase of growth."

Tommi Laine-Ylijoki is based in Lund, Sweden.  A native of Finland, Tommi Laine-
Ylijoki has a Master's Degree from Helsinki University of Technology.


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